One colleague’s tip. One closet reboot. Zero compromises.
We love a good makeover story.
Especially the kind that’s as good for your wardrobe as it is for the world..

Meet Ayesha Sajdeh. Marketing strategist, full-time multitasker, and once a proud owner of a very overstuffed closet. You know the type—full of “this will totally work for wedding season” and “I’ll find the right bra eventually” pieces. She knew fast fashion wasn’t it, but didn’t quite know where to start.

Until one Monday morning, over post-meeting chai, a colleague casually said,
“You should check out VIRGIO. It’s sustainable, but actually stylish.”
Skepticism? Present. Curiosity? Stronger.

Step 1: Closet Cleanse

Inspired, Ayesha decided to finally confront her closet. Out went the polyester regrets and the impulse buys that still had tags. Some were donated. Some upcycled. Some just… respectfully retired.

Step 2: Enter: VIRGIO

She gave it a shot. One dress. Light, breathable, made from recycled fabric—and came with a Digital Product Passport. Which meant she could see exactly where it came from, how it was made, and how to style it 3 ways. (Let’s be honest, that sealed the deal.)

Then came more: co-ord sets that felt like Sunday, silhouettes that moved with her, and fabrics that breathed like a second skin. Nothing shouty, nothing trendy-for-two-weeks. Just effortless pieces with a conscience.

Step 3: Closet Confidence

Turns out, knowing your outfit didn’t harm the planet or the people who made it? Huge confidence booster. Ayesha wasn’t just looking good—she was feeling right.

The takeaway?
Sometimes all it takes is a nudge. A coffee break convo. A “you have to try this brand.”
The rest is a wardrobe that finally makes sense—for your style and for the planet.

Ready for your VIRGIO moment?
Start with one piece. Let your closet (and conscience) breathe.