100% Cotton Ruched Midi Dress
Cost to make
Fabric, trims, stitching, taxes
Serving cost
Packing, logistics, gateway charges
Others
Profits, marketing, rent
VIRGIO price
Other brands (extra) margin
Traditional price
Unlike others who hide behind markups, we're upfront so you can truly value what you wear
Cost to make
Fabric, trims, stitching, taxes
Serving cost
Packing, logistics, gateway charges
Others
Profits, marketing, rent
VIRGIO price
Other brands (extra) margin
Traditional price
Unlike others who hide behind markups, we're upfront so you can truly value what you wear
Innerwear
Pair me up with a T-shirt bra for best support
Footwear
Ready to make a statement in my sneakers!
The more you wear it, the less it costs you — Because true sustainability starts with durability.
How We Calculate It
Cost Per Wear =
Price of product
Number of times it's worn
₹1990 per wear
Tested to Last. Certified by Science.
At VIRGIO, every fabric and finished garment goes through rigorous ISO 6330 standard wash tests — the global benchmark for testing a garment’s durability through real-life wash and wear cycles.
Washing
Machine wash at 30 Degree celsius
Ironing
Warm iron. Do not iron on any print & the QR code
Bleaching
Do not bleach
Drying
Do not tumble dry or wring. Dry inside out
Carbon
8.37 kg CO2-eq
Energy
113 MJ
Water
1301 Litres
Materials
Manufacturing
Shipping
Use Phase