100% Cotton Denim Popover
Cost to make
Fabric, trims, stitching, taxes
Serving cost
Packing, logistics, gateway charges
Others
Profits, marketing, rent
VIRGIO price
Other brands (extra) margin
Traditional price
Unlike others who hide behind markups, we're upfront so you can truly value what you wear
Cost to make
Fabric, trims, stitching, taxes
Serving cost
Packing, logistics, gateway charges
Others
Profits, marketing, rent
VIRGIO price
Other brands (extra) margin
Traditional price
Unlike others who hide behind markups, we're upfront so you can truly value what you wear
Innerwear
I look fabulous with a plunge bra
Footwear
Ready to make a statement in my sneakers!
The more you wear it, the less it costs you — Because true sustainability starts with durability.
How We Calculate It
Cost Per Wear =
Price of product
Number of times it's worn
₹3390 per wear
Tested to Last. Certified by Science.
At VIRGIO, every fabric and finished garment goes through rigorous ISO 6330 standard wash tests — the global benchmark for testing a garment’s durability through real-life wash and wear cycles.
Washing
Fade is intentional. Wash in cold water, separately, to protect other garments.
Ironing
Warm Iron When Needed. Iron On Reverse. Do Not Iron On Any Print & Qr Code
Bleaching
Do Not Bleach
Drying
Do not tumble dry or wring. Dry inside out. Line dry in shade
Carbon
10.69 kg CO2-eq
Energy
146 MJ
Water
2464 Litres
Materials
Manufacturing
Shipping
Use Phase