Cotton Strappy Panelled Midi Dress
Cost to make
Fabric, trims, stitching, taxes
Serving cost
Packing, logistics, gateway charges
Others
Profits, marketing, rent
VIRGIO price
Other brands (extra) margin
Traditional price
Unlike others who hide behind markups, we're upfront so you can truly value what you wear
Cost to make
Fabric, trims, stitching, taxes
Serving cost
Packing, logistics, gateway charges
Others
Profits, marketing, rent
VIRGIO price
Other brands (extra) margin
Traditional price
Unlike others who hide behind markups, we're upfront so you can truly value what you wear
Innerwear
Enhance my look with a bandeau bra
Footwear
I look perfect with ankle strap heels
The more you wear it, the less it costs you — Because true sustainability starts with durability.
How We Calculate It
Cost Per Wear
=
Price of product
Number of times it's worn
₹2390 per wear
Tested to Last. Certified by Science.
At VIRGIO, every fabric and finished garment goes through rigorous ISO 6330 standard wash tests — the global benchmark for testing a garment’s durability through real-life wash and wear cycles.
Washing
Machine wash, gentle cycle
Ironing
Warm Iron When Needed. Iron On Reverse. Do Not Iron On Any Print & Qr Code
Bleaching
Do Not Bleach
Drying
Do not tumble dry or wring. Dry inside out. Line dry in shade
Carbon
6.80 kg CO2-eq
Energy
112 MJ
Water
93 Litres
Materials
Manufacturing
Shipping
Use Phase
Why We Made This
We made this dress to offer a versatile silhouette that feels effortless yet structured. The panelled bodice was designed to provide subtle shaping without feeling restrictive. Slim shoulder straps keep the look minimal and summer-ready. A fit-and-flare cut ensures comfort while flattering a wide range of body types. The mini length makes it ideal for casual outings, brunches, and vacation days. Overall, this piece was created to feel light, easy, and wearable for everyday warm-weather dressing.
