Linen Floral Ruffle Midi Dress
Cost to make
Fabric, trims, stitching, taxes
Serving cost
Packing, logistics, gateway charges
Others
Profits, marketing, rent
VIRGIO price
Other brands (extra) margin
Traditional price
Unlike others who hide behind markups, we're upfront so you can truly value what you wear
Cost to make
Fabric, trims, stitching, taxes
Serving cost
Packing, logistics, gateway charges
Others
Profits, marketing, rent
VIRGIO price
Other brands (extra) margin
Traditional price
Unlike others who hide behind markups, we're upfront so you can truly value what you wear
Innerwear
Enhance my look with a bandeau bra
Footwear
Pumps are my bffs
The more you wear it, the less it costs you — Because true sustainability starts with durability.
How We Calculate It
Cost Per Wear =
Price of product
Number of times it's worn
₹3690 per wear
Tested to Last. Certified by Science.
At VIRGIO, every fabric and finished garment goes through rigorous ISO 6330 standard wash tests — the global benchmark for testing a garment’s durability through real-life wash and wear cycles.
Washing
Machine Wash, Gentle Cycle
Ironing
Steam iron gently to retain the fabric's natural feel.
Bleaching
Do Not Bleach
Drying
Do Not Tumble Dry or Wring. Dry Inside Out
Carbon
20.56 kg CO2-eq
Energy
343 MJ
Water
282 Litres
Materials
Manufacturing
Shipping
Use Phase
Why We Made This
Playful, feminine and made to flatter - this dress blends gentle shape with soft detail. The sweetheart neckline highlights the bust, framed by ruffled shoulder straps for a romantic touch. Fabric buttons and delicate ruffles at the centre front draw the eye downward, while smocking at the back keeps the fit comfortable. Gathered panels from the empire waist create movement that feels easy and light.
