100% Cotton Midi Dress With Ruffle Detail
Cost to make
Fabric, trims, stitching, taxes
Serving cost
Packing, logistics, gateway charges
Others
Profits, marketing, rent
VIRGIO price
Other brands (extra) margin
Traditional price
Unlike others who hide behind markups, we're upfront so you can truly value what you wear
Cost to make
Fabric, trims, stitching, taxes
Serving cost
Packing, logistics, gateway charges
Others
Profits, marketing, rent
VIRGIO price
Other brands (extra) margin
Traditional price
Unlike others who hide behind markups, we're upfront so you can truly value what you wear
Innerwear
Enhance my look with a bandeau bra
Footwear
I look perfect with ankle strap heels
The more you wear it, the less it costs you — Because true sustainability starts with durability.
How We Calculate It
Cost Per Wear =
Price of product
Number of times it's worn
₹1499 per wear
Tested to Last. Certified by Science.
At VIRGIO, every fabric and finished garment goes through rigorous ISO 6330 standard wash tests — the global benchmark for testing a garment’s durability through real-life wash and wear cycles.
Washing
Machine Wash Cold On A Delicate Cycle. Wash Separately With Dark Colors.
Ironing
Steam iron gently to retain the fabric's natural feel.
Bleaching
Do Not Bleach
Drying
Do not tumble dry or wring. Dry inside out. Line dry in shade
Carbon
18.58 kg CO2-eq
Energy
260 MJ
Water
3184 Litres
Materials
Manufacturing
Shipping
Use Phase
Why We Made This
Chic, earthy and easy to wear - this midi dress is designed to feel effortless. Softly structured, this dress combines vintage-inspired details with thoughtful shaping. The square neckline frames the collarbone, edged with delicate ruffles for texture. Double elasticated tunnels under the bust gently cinch and define the waist, while a tie-up at centre front adds a playful finish.
